rudbeckia 'goldsturm' seeds


blaze of autumn golden blooms.

Bring on warm hues of golden petals in late summer and early autumn. Rudbeckia contrasts black-eyed cones with yellow daisy blooms.

why it's special:

  • Loved by the bees and makes for great cut flowers.
  • Velvety foliage is known to keep snails and slugs away.
  • Blooms in the first year of growing.

good to know:

Plant LightShade friendly

Windowsill PlantPollinators

Windowsill PlantFuss-free

Open-pollinated, GMO-free seeds.

Delivery times 
Location Delivery Price Timings
UK Standard £2.95 2-3 business days
  Express £7.95 Next day delivery
(placed before 11.00 am)


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if you change your mind, or an item is not as expected...

If you have changed your mind, or an item is not as expected. You do not need to get in touch with us first. We are happy to offer a refund or exchange if you return your item to us within 28 days of receiving your order.*

Please follow the appropriate steps:

  1. Check your item is undamaged or and in it's original packaging.
  2. To help us process your return quickly, please fill out the form on the back of the delivery note and enclose it in your parcel.
  3. Affix the correct postage and return your parcel to Herboo (returns department), 4 Mount Street, London, W1K 3ND.
  4. We recommend you obtain proof of postage, as you are responsible for the goods until they reach us.

We regret that we are only able to refund postage charges if you have been sent incorrect, faulty or damaged goods. Therefore we do not recommend paying extra for 'special delivery' or 'signed for' services.

if an item is faulty or damaged, or you have been sent an incorrect product...

... please contact our customer care team within 28 days of receiving your order to discuss the best course of action.

Depending on the circumstances, we may not need you to return a damaged item and therefore may not be able to refund the postage if you post an item without getting in touch first. We regret that if items are returned using 'special delivery' or 'signed for' services, we will not be able to cover the cost.. 


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plant size

60 cm
60 cm



Sun or light shade.

soil conditions


Free draining.

urban growing


Water weekly.
Feed once a year.

when to sow


when to harvest

care tip

to encourage more blooms. You can also leave the flowers at the end of the season if you want seeds to disperse for next year.


botanical name
Rudbeckia fulgida var. sullivantii ‘Goldsturm’

other names
Echinacea 'Yellow Storm' and Rudbeckia 'Goldsturm'

plant type

pot size
45 cm

pet / baby safe

approx. number of seeds

sowing guide
Best sown indoors in pots with seed compost, lightly covered and kept slight damp at all times.

about rudbeckia 'goldsturm'

in the records

Native to North America, the name was given to the plant by Carolus Linnaeus to honour his patron and fellow botanist Olof Rudbeck and was first introduced to Europe soon after Columbus’s visits.

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